NudgeDetect is a browser extension that uses AI to uncover online choice architecture (OCA) techniques (such as FOMO traps, drip pricing, and social proof) on commercial websites. By scanning live pages and identifying such patterns in real time, it helps users better understand how digital environments shape their choices.Â
I built the tool with consumer awareness and transparency in mind, with the aim: can AI (or LLMs) be used to help inform consumers as much as possible?
The tool currentliy identifies up to 32 OCA techniques and has had a wonderful reception from regulators and leading academics in the field.
Click this [link] if you'd like to try it out.