Alongside my academic research, I develop interactive tools and games that make behavioural science more accessible and help translate research into practice. These projects explore how people make decisions, how digital environments shape behaviour, and how research can be used to address real-world challenges.
Blood Matchers is an interactive game that demonstrates why blood services need a diverse panel of donors.
Players must recruit donors and match them to patients with different blood needs, while working with a limited donor pool. The game provides an accessible introduction to blood matching and illustrates why recruiting donors from a wide range of backgrounds is important for meeting patients’ needs.
Try Blood Matchers
ManipulationDetect (formerly NudgeDetect) is a browser extension that uses AI to uncover online choice architecture (OCA) techniques (such as Opt-out Defaults, Hidden Costs (Drip pricing), False Hierarchy, Reference Pricing) on commercial websites. By scanning live pages and identifying such patterns in real time, it helps users better understand how digital environments shape their choices.
I built the tool with consumer awareness and transparency in mind, with the aim: can AI (or LLMs) be used to help inform consumers as much as possible?
The tool currentliy identifies up to 32 OCA techniques and has had a wonderful reception from regulators and leading academics in the field.
Download Manipulation Detect